Chery built a tower of seven crossovers

TThe seven—storey structure is part of a campaign to promote the eQ7 electric car

Chery built a tower of seven crossovers, and that's why the Chinese brand copied Volvo's advertising strategy.
Chery built a tower of seven crossovers, and that's why. The seven—storey structure is part of a campaign to promote the eQ7 electric car. The installation was created with the help of two heavy cranes, and the safety of all machines was ensured by special platforms and safety cables. The family crossover withstood a load of six times its own weight (about eleven tons), which made it possible to demonstrate the strength of the LFS aluminum platform.
In general, Chery repeated Volvo's trick with XC60 crossovers, and the Swedish brand itself has been conducting vivid demonstrations of the capabilities of its cars and trucks for more than thirty years. Chery's portfolio is not so rich yet, but perhaps the Chinese will also begin to creatively approach advertising.
The Chery eQ7 entered the Chinese market last month, and an unusual PR for an electric car will not hurt. The asset of the novelty is a memorable appearance, rich equipment and competitive prices. In both cases, you will have to agree to a single-engine powerplant and rear-wheel drive, and the power reserve will be 412 or 512 kilometers (CLTC).
Depending on the configuration, the Chery eQ7 costs from 130 to 170 thousand yuan (equivalent to 1.81-2.36 million rubles). Nothing has been reported about export prospects yet: first, the "seven" should become successful in the domestic market.

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