Genesis Unveils Special GV80 Desert Edition

Genesis Unveils Special GV80 Desert Edition for 2025 Dakar Rally.
Genesis has officially unveiled a unique version of its flagship SUV, the GV80 Desert Edition, designed specifically to participate in the legendary Dakar Rally 2025. The car was shown at a closed event at the Genesis Wallan dealership in Riyadh.

This model is designed to withstand the extreme desert conditions typical of the Dakar routes. The GV80 Desert Edition has an upgraded suspension, reinforced chassis components, and advanced navigation and safety systems. These changes will ensure the reliability and high performance of the car in the most difficult conditions.
The new car will be driven by legendary racer Jacky Ickx, famous for his victory in the 1983 Paris-Dakar Rally. Genesis intends to use this event as a platform to promote the brand in the motorsports industry and demonstrate the capabilities of its cars.
The GV80 Desert Edition's participation in the rally will be a significant step for the brand, strengthening its position in the segment of the best SUVs and confirming the high level of engineering excellence. The Dakar Rally starts on January 3, 2025, and Genesis' participation promises to make it even more exciting.

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Genesis GV80 Desert Edition Specifications

Genesis has introduced the GV80 Desert Edition, a specialized version of its luxury SUV, tailored for the demanding conditions of desert terrains. This edition was recently presented to legendary racing driver Jacky Ickx in Riyadh, Saudi Arabia, ahead of its anticipated participation in the 2025 Dakar Rally.

Genesis GV80 Key Specifications and Features

Genesis GV80 Exterior Design

Livery: The GV80 Desert Edition showcases a distinctive Midnight Blue paint with a prominent white stripe on the hood, inspired by Jacky Ickx's racing helmet.
Lighting: Equipped with additional LED lights mounted on the roof rack and yellow lights integrated into the bumper intakes, enhancing visibility during night drives.
Wheels and Tires: Fitted with beadlock wheels paired with high-traction tires, designed to provide optimal grip on sandy and uneven surfaces.

Genesis GV80 Performance Enhancements

Suspension: The vehicle features an upgraded suspension system, offering increased ground clearance and improved handling over rough terrains.
Chassis Reinforcement: Modifications have been made to strengthen the chassis, ensuring durability and resilience during the rigorous conditions of the Dakar Rally.

Genesis GV80 Interior and Technology

Night Vision System: Integrated to assist in low-visibility conditions, providing enhanced safety during nighttime navigation.
Advanced Navigation: Equipped with state-of-the-art navigation systems tailored for desert rallying, ensuring precise route tracking and guidance.
While specific engine specifications have not been publicly disclosed, the GV80 Desert Edition is expected to feature a powertrain capable of delivering robust performance suitable for the challenges of the Dakar Rally.
This initiative marks Genesis's foray into high-profile motorsport events, aiming to demonstrate the GV80's capabilities and reliability under extreme conditions, thereby enhancing the brand's presence in the luxury SUV market.